A technologist’s foray into the business world
CNN controversies
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An interesting page on CNN outlines the top 100 best companies to work for. The top three are SAS, Edward Jones and Wegmans but there are also a number of other well known names in there. It doesn’t matter if you went to the best business school or just followed one of those medical coding training courses, it’s good to have faith in your employer and to know you work somewhere that you can be proud of.

So, are you happy where you work? Is your company in the list?

Focus on niche markets

One of the great things about the Internet is that it provides a great marketplace where traders and customers can meet. And it’s really effective at providing a steady stream of custom for niche markets that wouldn’t survive otherwise. If you deal with specialised products, like Wordpress themes or gold coins, you wouldn’t survive unless you had a way to tap into a steady stream of customers. And one such market is industrial valves.

Valves Suppliers UK is a company that specialises in industrial values, a pretty specialised market where customers number in the thousands rather than in the millions. They sell products like the Stainless Steel Dual Plate Wafer Check Valve that retails for around £500. You won’t be buying one of those every day, won’t you? Anyway, the Internet lets them get in touch with customers all around the globe, offering their products to any potential customers regardless of where they are in the world. They also have a selection of technical documents on the website and a user forum that helps them prove their authority in the field.

Any other niches you can find online?

Fill the need

It’s interesting to see how new products evolve, sometimes out of innovation, sometimes out of a gap in the market. It’s particularly interesting when the gap in the market is artificial, created by legislation that couldn’t even have been conceived a few years earlier. Take for example, the e cigarette market. It’s highly unlikely that unless legislation was created that stopped people from smoking indoors, this market would never have really materialised. Instead today, the market is booming and new products keep getting developed all the time to extend it.

I’ve never really seen one of these, but I’m curious to think what a real smoker thinks of them. Are the adequate in times of need, or are they just a fad?

Collaborate Online

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine.

Have you ever heard how great communication is the pathway to success? Well, one advantage of the online world is that there are a number of tools that can help companies and consultants manage their interactions with each other, with clients and with other third parties. One such platform is Mavenlink, an online cooperative workspace provided as a hosted service which can be accessed just anywhere. Mavenlink is designed to help you through the complete lifecycle of your projects, from lead generation, all the way to providing invoicing capabilities and showing off you completed projects to potential clients.

The website is free to try for 30 days, so you don’t even need a credit card to check it out. After that there are 3 different tiers of service you can opt for. There’s a free service that lets you create 1 project. You can invite unlimited participants, but not have another project. The top tier costs $39 per month lets you have unlimited projects and 5 users on the system. Which package you go for depends on what volume of work you intend to use it for.

If all this sounds like it might interest you, go ahead and check out Mavenlink. It might change the way you work and deal with your clients.

Visit my sponsor: Mavenlink

Go for the impulse

Have you realised how many outlets put so many tempting right next to their check out? Well, the whole purpose besides point of purchase displays is that they work on your base desires. It’s called impulse buying; the urge to buy something you hadn’t originally planned to purchase and a lot of retailers make use of this to boost their sales.

So, whether it’s chocolates, booze or cigarettes down at your convenience store, or pretty knick knacks at the haberdashery, just keep in mind that they’re probably things you hadn’t planned to buy, so why would you buy them at all?

The GPS market is an example of how market leaders cannot sit on their laurels. If you had to ask someone who the leaders in the GPS field were six months ago, they would have mentioned Garmin and TomTom. However, a few months ago, Google entered the market offering free turn-by-turn navigation on their phones, followed by Nokia giving away navigation software for their phones. Have a look at Garmin’s 6 month stock graph and see if you can spot when that happened:

Regardless of which market you operate in, whether you are in the business of selling toasters or searching for the best auto insurance quote around, just because you’re the market leader, there’s no reason to suspend innovation. Everything can change from one day to the next.

 

About Me

Owen has a background grounded in application development and technology consultancy but today focuses on helping organisations make best use of technology, processes and people to provide maximum satisfaction to clients, employees and other stakeholders.