Comments on: Tesco: how to cheat your loyal customers http://mba-geek.com/2008/05/tesco-how-to-cheat-your-loyal-customers/ A technologist's foray into the business world Thu, 11 Feb 2010 22:40:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: admin http://mba-geek.com/2008/05/tesco-how-to-cheat-your-loyal-customers/comment-page-1/#comment-4 admin Sun, 25 May 2008 22:09:37 +0000 http://mba-geek.com/?p=7#comment-4 @Colleen: *chuckle* .. I've always known them as "schemes" which I don't think carries that much of a negative connotation this side of the pond. Still, most of them try to persuade you that they have the consumer's best interests at heart, which may not always be the case ... @Colleen: *chuckle* .. I’ve always known them as “schemes” which I don’t think carries that much of a negative connotation this side of the pond.

Still, most of them try to persuade you that they have the consumer’s best interests at heart, which may not always be the case …

]]> By: Colleen http://mba-geek.com/2008/05/tesco-how-to-cheat-your-loyal-customers/comment-page-1/#comment-3 Colleen Sun, 25 May 2008 19:25:20 +0000 http://mba-geek.com/?p=7#comment-3 I just had to comment on the use of the word "scheme". In the US, a customer loyalty program wouldn't be called a scheme, because scheme in that use has almost a negative connotation, like a scam. I just had to comment on the use of the word “scheme”. In the US, a customer loyalty program wouldn’t be called a scheme, because scheme in that use has almost a negative connotation, like a scam.

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