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Month: June 2008

Customer Retention: 25 reasons customer stop using your product

Customer Retention: 25 reasons customer stop using your product

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I came across a great post on Andrew Chen’s blog today that lists 25 reasons why customers stop using your product. The list originally came from the gaming community and Andrew has converted it to the online social media markets, but the points he outlines can apply to many other industries. Here are his reasons behing customer churn: First experience “I don’t get what this site is about” “This site is not for people like me” “The colors/design/icons look weird” “I already use…

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Because FUD is cheap

Because FUD is cheap

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I was travelling through Luton yesterday and I couldn’t help noticing how both the airport and airlines use FUD (Fear, Uncertainty and Doubt) to help them reduce costs and streamline their operations. Here are some examples I noticed: Regular announcements that if you try to pass security with more than 1 item of hand luggage, you may be sent back to checkin RyanAir claiming that if you go to the gate with more than your allotted allowance/over your weight limit/oversize…

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The Web Giveth .. The Web Taketh Away

The Web Giveth .. The Web Taketh Away

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A website can be a great shopfront for your organisation and every day, new companies join the foray of offering online goods for clamouring online customers. But an online store front needs to be robust, it needs to be designed to run 24×7 .. and it sets new expectations for your organisation to aspire to. The last few hours have been pretty eventful for the web delivery team down at Sainsbury’s for example. The online store “died” yesterday, and any…

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Keep a finger on the pulse of your company with Glassdoor

Keep a finger on the pulse of your company with Glassdoor

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An interesting post on TechCrunch caught my eye this morning which talks about a new website that just went live called GlassDoor. It allows employees to post anonymous salary information and reviews about working for their employers and collates them by company and position. The main aim is let people share their feedback, compare their market worth and get an insider’s view of a company where may intend to move to. There’s already some interesting debate about the company, but…

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Misleading headlines: Lies, darned lies, and misrepresented statistics

Misleading headlines: Lies, darned lies, and misrepresented statistics

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One thing that REALLY gets under my skin is when people manipulate statistics to try and create sensational news. I came across this news article this morning: Malta’s food prices second highest in eurozone By MaltaMedia News Jun 3, 2008 – 10:44:20 AM Food prices in Malta rose by 9.7% in April 2008, more than twice the inflation rate which during the same month stood at 4.1% in 2007, according to Eurostat. Malta, therefore, has the second highest rise in…

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Peter Jones: Turn your Dreams into Millions

Peter Jones: Turn your Dreams into Millions

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Was leafing through this month’s issue of Reader’s Digest and came across an interesting article by Peter Jones, a millionaire “serial entrepreneur” who takes part in the TV show Dragon’s Den. Anyway, the article lists some advice that Jones has to anyone interested in following their dreams and making their millions. Here’s his advice: Use your influence: Focus on things you’re good at and the contacts you have amassed Use your confidence: Remove the word failure from your vocabulary; replace…

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