The value of perks
Great post on Seth Godin’s blog today where he outlines a formula he came up with: The value of a perk is inversely related to the expectation of that perk. It makes sense when you think about it. Your relationship with a third party, whether it’s a supplier, customer or partner, is governed by your expectation of the end result. If you expect “more” and get “less”, you’re bound to be disappointed, even if the extra you were expecting isn’t…