5 Sep
Never underestimate the power of giving something away
Posted in customer behaviour by Owen 4 CommentsInteresting article in The Reg talking about how Electronic Arts (EA) decided to run a promotion giving away free fuel. The result: gridlock. From the article:
Another great moment in the annals of computer game PR stunts today – Electronic Arts caused gridlock this morning by offering £40 of free petrol to punters in Finsbury Park, north London.
In retrospect, it probably was to be expected, but do you think it really achieved their aims? Sure people are talking about the stunt and the company, but I have no idea what product they are promoting. I hope, at least, that it was a racing game or something related to petrol.
Still, amazing what can happen when you offer people something for free.
joan
on September 6 2008
There's always good when you give. I guess EA is real popular now~
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racer667
on October 24 2008
Nice write up and good site layout
regards
free online racing game