Browsed by
Month: November 2008

Make sure that advert is right!

Make sure that advert is right!

A lot has been written about how effective a proper marketing campaign can be; however the corollary of that is also very true. A botched advert can turn people away, negatively damage your brand and have long term repercussions on the life-cycle of your product. You tend to see companies taking evasive action from this sort of negative marketing when a celebrity has been disgraced and Marketing Advertising companies start pulling out their contracts. For example, Kate Moss lost an…

Read More Read More

Graduation next week

Graduation next week

We’re off to Edinburgh next week as my graduation date has finally arrived. I’ve been looking through the Heriot Watt website to get more information about the event and now have all the flights, accommodation and gown booked for the big day. My parents are coming too, so really looking forward to it. We’re spending an extra couple of days in Edinburgh to catch the sites and have a look around. None of us has really spent any tourist time…

Read More Read More

Service or Product – Which is easier to market?

Service or Product – Which is easier to market?

An interesting question that came to mind today was whether it’s easier to market a product or a service. I was thinking that product benefits may be easier to articulate; but a service may be something that is easier to persuade a customer that they need. For example .. it isn’t too hard to persuade someone that they need life insurance and persuade them to get some life insurance quotes. At the same time, if someone needs to buy baby…

Read More Read More

Can it go faster?

Can it go faster?

If you live in the UK you might have heard of Faster Payments, an initiative the banks are putting in place to speed up inter-bank transfers. Previously bank transfers used to take 3-4 days and using Faster Payments a transfer can be done in a couple of hours. Not all banks are taking part in this yet, so a useful resource to know about is one where you can check if a bank is participating in the scheme. Just type…

Read More Read More