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Month: February 2009

Understanding the current economic crisis

Understanding the current economic crisis

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Do you have a good grasp of what has caused the current economic crisis? If you haven’t here’s a great video to watch: The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo. It’s an excellent video called The Crisis of Credit Visualized produced by Jonathan Jarvis as his thesis for his Media Design course. The graphic instruments used are great, but I particularly like it because it explains the current problems we have succinctly and elegantly. So if you…

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The future shape of the Music Industry: Engaging with your fans

The future shape of the Music Industry: Engaging with your fans

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Josh Freese is a genius. OK, I admit, I didn’t know who Josh Freese was before reading about him on Mashable, but he’s a former drummer of Nine Inch Nails and has played on over 250 albums with some of the most prestigious bands and musicians around. Anyway, his new album is called Since 1972 and here’s the pricing structure courtesy of OC Register: $7 Digital download of Since 1972, including 3 videos $15 CD/DVD double-disc set Digital download $50…

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Social Media helps you drill down

Social Media helps you drill down

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I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…

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It’s all a matter of context

It’s all a matter of context

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Have you noticed how things can be more successful if they are consistent with their surroundings? It could be the simple things that make this succeed, but sometimes people don’t tend to look at the complete picture when they have an idea in their mind. For example, beer sales are going to be higher at a ball game, than they are at the ballet. Or selling vaginal dryness cream is more effective if a woman is doing it rather than…

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5 top business blogs

5 top business blogs

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I’ve been asked where to subscribe to some great business blogs, so I thought I’d make a Top 5 list of my own. Here’s some interesting reading: Freakonomics: You’ve read the book, now subscribe to the blog. Educational and entertaining. If you enjoyed the book, you’ll find the blog quite interesting too, as it takes the same tone with a number of different subjects, while managing to keep it quite personal too. The Beehive: A great blog by Steve Bee,…

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Seth Godin on Tribes

Seth Godin on Tribes

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Wired recently had the opportunity to interview Seth Godin about Tribes at TED a couple of days ago. It’s an interesting chat where Seth talks about what a tribe is and what holds it together. Interestingly he explains how ego is irrelevant and the role of charisma and timing in tribe formation. It sounds like TED was a great meetup, as it usually is. I’d love to be able to attend one day, hire one of these luxury hotel rooms…

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