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Month: February 2009

Dealing with Survivor Guilt

Dealing with Survivor Guilt

I came across a great article today that talks about how to stop Survivor Guilt from affecting your business. Survivor Guilt is defined at the psychological impact that your employees are subject to in view of layouts happening to friends and co-workers around them. The current economic climate means that companies are downsizing in order to cope with it’s effects, and everyone is being impacted by the measures organisations are taking to keep themselves viable. The problem with survivor guilt…

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Dell digs Twitter

Dell digs Twitter

It’s interesting to watch Dell start to adopt Twitter as a promotion channel. It recently launched a campaign whereby people who were following them on Twitter were given an exclusive voucher offering them 30% off a laptop, with the promise of offering new vouchers every week. This was a follow on from a campaign that made them $1 million before Christmas. Granted, $1 million may not be a huge impact on Dell’s revenues but it’s a huge number by any…

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