Comments on: The future shape of the Music Industry: Engaging with your fans http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/ A technologist's foray into the business world Fri, 16 Apr 2010 13:31:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Owen http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/comment-page-1/#comment-137 Owen Sat, 28 Feb 2009 11:21:42 +0000 http://mba-geek.com/?p=193#comment-137 @Alain Thanks for your comment. I think personalisation is the key to success in today's climate .. though it keeps amazing me how budget airlines are going the other way and still managing to retain market share. It just feels alien how impersonal and rude they can be and still get away with it, but that's probably another blog post ... @Alain Thanks for your comment. I think personalisation is the key to success in today’s climate .. though it keeps amazing me how budget airlines are going the other way and still managing to retain market share. It just feels alien how impersonal and rude they can be and still get away with it, but that’s probably another blog post …

]]> By: Alain http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/comment-page-1/#comment-117 Alain Sun, 22 Feb 2009 16:25:21 +0000 http://mba-geek.com/?p=193#comment-117 which is at least some personalization* which is at least some personalization*

]]> By: Alain http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/comment-page-1/#comment-116 Alain Sun, 22 Feb 2009 16:24:02 +0000 http://mba-geek.com/?p=193#comment-116 I think you are right Owen (in that we will see more of this). The theme park industry, while completely different than selling music, has been headed in this direction for a while now. Sea World's Discovery Cove in Orlando, Florida is extremely popular (maximum of 1000 guests daily, hands-on time with dolphins) for it's "personal experience". Disney was planning it's "Night Kingdom" park like this as well (http://jimhillmedia.com/blogs/jim_hill/archive/2008/02/15/night-kingdom-to-reimagine-the-disney-theme-park-going-experience.aspx). Universal Orlando's upcoming Rip, Ride, Rockit lets you pick your own soundtrack which, but that isn't really as extensive as the other examples. I think we are going to see lots more of this in the the future from all types of product (not just guest drummers who toured with NiN and theme parks)) provided the consumer will want to pay the extra cash. I think you are right Owen (in that we will see more of this). The theme park industry, while completely different than selling music, has been headed in this direction for a while now. Sea World’s Discovery Cove in Orlando, Florida is extremely popular (maximum of 1000 guests daily, hands-on time with dolphins) for it’s “personal experience”. Disney was planning it’s “Night Kingdom” park like this as well (http://jimhillmedia.com/blogs/jim_hill/archive/2008/02/15/night-kingdom-to-reimagine-the-disney-theme-park-going-experience.aspx). Universal Orlando’s upcoming Rip, Ride, Rockit lets you pick your own soundtrack which, but that isn’t really as extensive as the other examples.

I think we are going to see lots more of this in the the future from all types of product (not just guest drummers who toured with NiN and theme parks)) provided the consumer will want to pay the extra cash.

]]> By: Owen http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/comment-page-1/#comment-109 Owen Fri, 20 Feb 2009 22:24:15 +0000 http://mba-geek.com/?p=193#comment-109 @Elaine: Thanks for clarifying that. To tell you the truth, this marketing approach does fit in line with the innovation that NiN exhibit, which is why I didn't question what I read in the other articles. Regardless of this musical pedigree, you have to admit, it's a pretty funky way to provide unique value to your fans. @Elaine: Thanks for clarifying that. To tell you the truth, this marketing approach does fit in line with the innovation that NiN exhibit, which is why I didn’t question what I read in the other articles. Regardless of this musical pedigree, you have to admit, it’s a pretty funky way to provide unique value to your fans.

]]> By: Elaine Garrett http://mba-geek.com/2009/02/the-future-shape-of-the-music-industry-engaging-with-your-fans/comment-page-1/#comment-108 Elaine Garrett Fri, 20 Feb 2009 21:22:21 +0000 http://mba-geek.com/?p=193#comment-108 I found this article on Mashable. Apparently no one circulating this story knows Freese--or Trent Reznor. Trent is the only official member of NIN. The other musicians are guests who appear with Reznor during public performances. A better description of Josh Freese would be to mention he was a member of Perfect Circle and has played guest gigs with NIN, etc. I found this article on Mashable. Apparently no one circulating this story knows Freese–or Trent Reznor.

Trent is the only official member of NIN. The other musicians are guests who appear with Reznor during public performances.

A better description of Josh Freese would be to mention he was a member of Perfect Circle and has played guest gigs with NIN, etc.

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