Browsed by
Month: March 2010

Fill the need

Fill the need

It’s interesting to see how new products evolve, sometimes out of innovation, sometimes out of a gap in the market. It’s particularly interesting when the gap in the market is artificial, created by legislation that couldn’t even have been conceived a few years earlier. Take for example, the e cigarette market. It’s highly unlikely that unless legislation was created that stopped people from smoking indoors, this market would never have really materialised. Instead today, the market is booming and new…

Read More Read More

Collaborate Online

Collaborate Online

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine. Have you ever heard how great communication is the pathway to success? Well, one advantage of the online world is that there are a number of tools that can help companies and consultants manage their interactions with each other, with clients and with other third parties. One such platform is Mavenlink, an online cooperative workspace provided as a hosted service which can be…

Read More Read More

Go for the impulse

Go for the impulse

Have you realised how many outlets put so many tempting right next to their check out? Well, the whole purpose besides point of purchase displays is that they work on your base desires. It’s called impulse buying; the urge to buy something you hadn’t originally planned to purchase and a lot of retailers make use of this to boost their sales. So, whether it’s chocolates, booze or cigarettes down at your convenience store, or pretty knick knacks at the haberdashery,…

Read More Read More

When your market evaporates ..

When your market evaporates ..

The GPS market is an example of how market leaders cannot sit on their laurels. If you had to ask someone who the leaders in the GPS field were six months ago, they would have mentioned Garmin and TomTom. However, a few months ago, Google entered the market offering free turn-by-turn navigation on their phones, followed by Nokia giving away navigation software for their phones. Have a look at Garmin’s 6 month stock graph and see if you can spot…

Read More Read More

Recession Blues

Recession Blues

This recession has dealt a fatal blow to a number of different companies all around the globe. But it’s interesting to see that some sectors are effected more than others. For example, companies that use lots of gearing are particularly exposed to this climate, as money is in short supply. Companies producing real goods are less exposed, but again; it depends on what they are selling. Companies operating in niche markets, like low cost items like bags, or high value…

Read More Read More