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Month: April 2010

Keep in touch with your customers

Keep in touch with your customers

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Image via Wikipedia Customers are the life-blood of a business. Without customers, a business has no purpose, no income and no reason. And this is why organisations always try to understand their client base, figure out what drives them and how they can cater for their needs. I came across a great example of this when visiting a website of a company called Chocolate and Love. They’re in the chocolate business; making and selling chocolates for a wide customer base….

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The cost of the Ash Cloud

The cost of the Ash Cloud

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Image via Wikipedia Some interesting facts and figures surrounding the current ash cloud crisis in Europe and the cost it is causing to business. Here are some numbers: British Airways: £15m to £20m a day in lost business TUI Travel: £5m to £6m a day IATA: Industry costs of up to £165m a day Some of the numbers mentioned are staggering, but it does give an indication of what a devastating effect natural causes can have on a business. You…

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Twitter Ads described as intriguing

Twitter Ads described as intriguing

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Image via CrunchBase Interesting post on Bloomberg about how the industry is intrigued by Twitter’s new ad serving strategy. The aspect that has people interested is the concept of “resonance”, i.e. using a metric based on how other people react to the advertisement. The interesting side of this is that popular adverts will get broadcast more, while as soon as people start losing interest in something, the ad will get dropped. The same concept would apply regardless of if you’re…

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9 thoughts from Brite ’10

9 thoughts from Brite ’10

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Some great thoughts in David Rogers’ post titled 9 Themes from the BRITE ’10 Conference. I’ll leave you to read the entire post, but I just wanted to highlight the ideas that come from each of the themes he mentioned, just as thoughts to stimulate your brain. Stop thinking of customers as individuals. Start thinking of them as networks. No customer is statistically insignificant. Be the influencer. Lower the barriers to entry for customers, and raise your level of expectations….

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NSA chief endores the iPad

NSA chief endores the iPad

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You know, there are many things that can help market your product, but when the chief of the NSA calles it “wonderful” you know you’re on the right track. This is exactly what happened to Apple when Lieutenant General Keith Alexander, will will be leading the U.S. Cyber Command, went on record speaking highly about the iPad. When a company launches a new product they take a massive risk, and to get a high profile recommendation like that can be…

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Social Media, the next wave of business

Social Media, the next wave of business

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Here’s an interesting set of videos I came across that talk about a variety of subjects related to Social Media and their impact and effect on business today. It’s been interesting to watch this subject develop, from the early days of blogging all the way through to today. Blogging opened up self-publishing to the masses and coupled with a cheap camcorder one could even start to produce videos. Business has had to come to terms with User Generated Content, the…

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