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Month: October 2010

Why do ideas spread?

Why do ideas spread?

Excellent post on Seth Godin’s blog talking about why ideas spread. Just a few things he throws out (these are my favourite top 5):

  1. I spread your idea because it makes me feel generous.
  2. …because there’s a financial benefit directly to me (Amazon affiliates, mlm).
  3. …because it’s funny and laughing alone is no fun.
  4. …because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building.
  5. …because your service works better if all my friends use it (email, Facebook).

Like them? There are more down on his blog