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Category: companies

When companies evolve

When companies evolve

An interesting article caught my eye this morning about how Twitter is running the danger of turning into MySpace. The interesting thing about the article was how it outlined how the service was evolving in ways that it’s founders never imagined. There’s a 3rd party market in services evolving, celebrities are jumping on board; and more and more people are using the service for new and fascinating services. Now, here’s one big difference from traditional companies. Companies have always needed…

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Woolworths on it’s final legs

Woolworths on it’s final legs

Woolworths has announced that it’s starting it’s closing down sale in a bid by tthe administrators to try and raise as many funds as possible for creditors as possible. One year shy of it’s centenary there doesn’t seem to be much hope for a retailer who’s name has become synonmous with the British high street. It’s a great shame, but a lesson for all that without continual reinvestment in a brand, failure is the only option. I blame the demise…

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Maintaining credibility online

Maintaining credibility online

Some products are easier to sell online than others. Take books for example, Amazon is doing a magnificent job in cornering that market, and that is partly down to the nature of books. They are easy to store, easy to ship and most people who buy books will come back and buy some more. Other products are a bit harder. Try selling the diet pill Anoretix for example. First of all, selling pharmaceuticals is much harder than shipping books, the…

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What’s in a name?

What’s in a name?

Do you ever get those days when everything seems to have got confused? Well, I had a slip like that today. I was looking up information about Fannie Mae, the US mortgage-lending company and instead my search result took me to Fannie May, a purveyor of fine chocolates. Quite a bit of a difference, though interestingly Fannie May was rescued from bankruptcy a few years ago, in a pretty similar fashion to the way the US government rescued Fannie Mae…

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