You know, there are many things that can help market your product, but when the chief of the NSA calles it “wonderful” you know you’re on the right track. This is exactly what happened to Apple when Lieutenant General Keith Alexander, will will be leading the U.S. Cyber Command, went on record speaking highly about the iPad. When a company launches a new product they take a massive risk, and to get a high profile recommendation like that can be a very powerful tool.
It looks like the iPad launch actually went better than iPad planned, it looks like supplies are tight because they underestimated the US demand. The thing about a new product is that you can hardly turn the outdoor lighting on it and see how brightly it will shine. Things have to be kept under wraps while the product is being developed. When Apple announced the iPad, it was already being produced and the amounts to make would already have been agreed.
Still, they can always make more huh?
Here’s an interesting blend of technologies. OnStar, the GM in-vehicle technology for car-person integration is supporting integration to Twitter, allowing car drivers to Tweet from the comfort of their cars using voice recognition. I personally have a Garmin GPS unit in my car, but it doesn’t even do voice recognition.
It’s a great geeky use of technology, but to me it also represents a car manufacturer using technology to try and differentiate it’s offering from that of it’s competitors. This will attract two segments; those who really love technology and want to play with it; but also those those who respect the fact that GM is looking for ways to enhance their driving experience.
Great work from GM .. I love seeing companies innovate where no one else has innovated before.
Interesting development today as SanDisk try to breath new life into the dying record sales industry. They have come up with slotMusic: an offering that uses MicroSD cards to distribute high-quality DRM-free MP3s and are touting it as an “immediate, tangible, and high quality alternative to CDs and digital delivery”
Personally I don’t think the idea will go very far. I tend to agree with Om Malik who lists 5 reasons why the scheme will fail, and I think the biggest issue is that people just aren’t interested in physical media any longer. Streaming and downloading are just so much more convenient and in this case, available for free on the the same devices SlotMusic is trying to target: mobile phones (although they won’t work in an iPhone). It’s interesting to see attempts to extend the life cycle of physical media, but I believe this will go the same way as the cereal box record, a last-ditch attempt to revive an ailing industry that refuses to change it’s business model.
Image coutesy of Tutor2u.net