A couple of weeks ago, I opened a talk for the Isle of Man Social Media Club entitled Enabling Social Media for Internal Communities. The speaker was Mr Chris Gledhill from PDMS who gave a talk about an off-the-self collaboration package called Microsoft Sharepoint and presented a case study around his organisation’s use of the product.
A friend sent me a link to a great presentation about Social Media, particularly how Social meida sites today work and how this maps onto the real world. It contains some great advice for people working in this space, especially if you’re thinking about designing a service for people to use.
Interesting post on Bloomberg about how the industry is intrigued by Twitter’s new ad serving strategy. The aspect that has people interested is the concept of “resonance”, i.e. using a metric based on how other people react to the advertisement. The interesting side of this is that popular adverts will get broadcast more, while as soon as people start losing interest in something, the ad will get dropped. The same concept would apply regardless of if you’re selling something as valuable as real estate; or something as spammy as diet pills; if the market reacts favourably to it, then the message will be reinforced by the network.
It’s an interesting concept and certainly adds something new to the game. The next few months will be quite interesting to watch.
Here’s an interesting set of videos I came across that talk about a variety of subjects related to Social Media and their impact and effect on business today.
It’s been interesting to watch this subject develop, from the early days of blogging all the way through to today. Blogging opened up self-publishing to the masses and coupled with a cheap camcorder one could even start to produce videos. Business has had to come to terms with User Generated Content, the ability for consumers to air feelings and opinions openly and the wide proliferation of information. It’s been a fun journey so far, and we’re still at the beginning. I’m just happy to be riding the wave!
I was reading an interesting post entitled “When to Quit Twitter“, which zooms into the fact that traffic on Twitter is generated from 10% of the user base, implying that 90% had abandoned it. It talks about Twitter’s main problem, that people sign up without a clear idea of what to expect and how to measure what value it’s adding to their life. The article outlines a couple of points that can help you decide Twitter, or any other social network for that matter, is worth your while. These are:
Determine specifically what you want to get out of the site.
Set a period of time during which you’re willing to experiment with the site and develop a clear method to measure your progress.
Evaluate your success and determine whether the time you put into it is worth the return.
Some of us live in Twitter constantly, while for others it’s a brief foray. For example, if one is running a marketing campaign for mother’s day 2010, then they have a short, sharp focus that is easily measurable. However, for lots of people, the Twitter engagement is about trying to add value to their work, their day or their life. You can intrinsically gather if it’s really providing value. Otherwise, use the points above to see if they can provide a clear path.
If you’re based in the Isle of Man, then you might be interested in a Social Media themed event next Thursday 13th September. It’s a meet-up of Social Media Club who meet every Third Thursday for a casual lunch. Everyone who comes is interested in some shape or form of Social Media, be it blogging, microblogging, social networks etc.
With social media entering every part of our lives, both personal and professional, it’s a great opportunity to meet and discuss ideas with people working in this space. It doesn’t matter if you’re starting a company blog for a finance firm, or setting up a Twitter account for a disability appeal product or just interested in using Social Media to keep an eye on what your competitors are doing, come and join us and learn more. You can read more about it here.