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Choosing a face for your business

Choosing a face for your business

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Kerry Katona via last.fm Every business usually looks for some celebrity to represent them. It links them to their audience and puts a human face on an otherwise anonymous organisation. However, sometimes it just doesn’t work out. Take tonight, Iceland have just dropped Kerry Katona from their advertising campaigns. It’s related to allegations that she’s involved with drugs, an image that no reputable business would want to associate with. It’s always important to try and match a celebrity with the…

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Focus on the Strategy

Focus on the Strategy

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A great post on Seth Godin’s blog reminds us of the importance of Strategic Thinking when looking at your plans. Seth comments about how easy it is to get lost in focusing on tactical moves, while moving away from (or not having articulated) their strategic intentions. It’s the old adage of missing the wood for the trees, tactical decision are more tangible than strategic intentions and thus more seductive. It’s also easier to measure tactical actions, thus giving the impression…

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Google beating the economic turndown

Google beating the economic turndown

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Looks like Google is having a great quarter. According this report on the BBC, Q2 for 2009 has been much better than they anticipated, regardless of the fact that the rest of the economy is suffering. Here’s a snippet of the news article: The firm saw net income reach $1.48bn (£900m) in the three months to 30 June, compared to $1.25bn a year before. Revenue rose 3% for the period at $5.52bn and just over half – 53% – came…

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Reading the classics

Reading the classics

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I managed to get my hands on a couple of classic “management reading” books a few days ago. These are: Who moved My Cheese: A timeless allegory reveals profound truths to individuals and organizations dealing with change. We each live in a “Maze”, a metaphor for the companies or organizations we work with, the communities we live in, the families we love places where we look for the things we want in life, “Cheese”. It may be an enjoyable career,…

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