It was with interest that I read a post by Seth Godin about his Policies, Biases and Conflicts. To tell you the truth, I wasn’t really concerned about whether he had any commercial bais in his posts. I consider myself intelligent enough to distinguish between an empty recommendation and real praise for a product or service. However it was interesting to watch someone who in my opinion really manages to keep his blog purely about ideas and concept trying to explain this to his readers. I’m not sure what prompted the action but he obviously felt the need to spell it out for his readers. I hope it doesn’t catch on really. Bloggers *are* open to public scrutiny, but at the same time, their blog is their domain and I think it’s cheeky to expect someone to explain their reasons behind their every action.
Readers of this blog will know I’m a great fan of Seth Godin, a marketing guru who has published numerous books and is also a world renowned speaker. I managed to find a video of a talk he gave at Google last year. It’s full of great ideas and excellent advice, so here it is for your viewing enjoyment:
Great huh?
That’s a pretty great way to drum up interest in your new book, and at the same time demonstrate the principle that I’m pretty sure the book will go into. He goes into this in a bit more detail in his invitation post where he stresses that one of the attributes of tribes are the fact that they are NOT open communities that anyone can join. This exclusivity is what gives the tribe value and what entices other people to join.
Well, I’ve been meaning to buy one of Seth’s books for some time now but held off because I needed to study for my MBA. But now that’s over, so I’ll be going ahead with this one. Really looking forward to it!
