Tag Archives: seth godin

Tribes (Seth Godin) – Free Audio Book

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I’ve almost got to the end of Seth Godin‘s “Tribes“. I had tried buying this on Amazon some time back, but my order had got cancelled. So it was quite lucky that I came across an audio book version that Seth is giving away for free. I downloaded the player a couple of weeks ago and had it on my phone, but I’ve been away on holiday and had the opportunity to get to listen to it.

It’s a pretty inspirational text that’s really brilliant in its simplicity. I love the fact that after you read some of Seth’s texts you end up thinking how simple the ideas are and marvelling about how you didn’t think of them yourself. It’s all down to framing the ideas and Seth has a great way of decorating his ideas with memorable anecdotes and examples from real life. It’s also great how he covers a range of different topics; from marketing down to shiny new copper kitchen sinks; well, so the metaphor goes. Seriously I started following Seth as a marketing guru, but this book is much more than that; it’s an essential management and change text that can help you both in your career and your personal life.

Anyway; if you haven’t had a chance to get your hands on the book you can download the Tribes audio book here.

5 top business blogs

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I’ve been asked where to subscribe to some great business blogs, so I thought I’d make a Top 5 list of my own. Here’s some interesting reading:

  • Freakonomics: You’ve read the book, now subscribe to the blog. Educational and entertaining. If you enjoyed the book, you’ll find the blog quite interesting too, as it takes the same tone with a number of different subjects, while managing to keep it quite personal too.
  • The Beehive: A great blog by Steve Bee, the head of Pensions Strategy at Scottish Life. “In a fusion of his two main interests, pensions and cartooning, Steve achieved notoriety some years ago by becoming the only person ever to have submitted a paper in evidence to a Commons Select Committee in cartoon-strip format. However, his main claim to fame lies in the field of pensions where he is acknowledged as one of the leading experts on pension developments in the UK today.”
  • Seth’s Blog: I’ve mentioned Seth Godin a number of times in this blog already, so his blog must also get a mention here. Seth is a marketeer and innovator and his blog posts are always full of insight. If you only check out one blog a day, make this the one you read.
  • Marginal Revolution: As you can imagine from the name, this is an economics blog, written by Tyler Cowen and Alex Tabarrok, two influential economists and writers. It’s quite whimsical, but informative nonetheless, so it makes it onto my recommended list.
  • Bigger isn’t always better: My final pick is an interesting blog by Bob Tomasko, who always has interesting insight. I find his posts pretty thought provoking, so I’d recommend you check it out.

I’ve tried to pick some top blogs from a category I’m familiar with, but you might want to echo this post with some picks from your niche, whether it’s social media or commercial real estate. Just find 5 blogs you like and recommend them to your readers.

Seth Godin on Tribes

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Wired recently had the opportunity to interview Seth Godin about Tribes at TED a couple of days ago. It’s an interesting chat where Seth talks about what a tribe is and what holds it together. Interestingly he explains how ego is irrelevant and the role of charisma and timing in tribe formation. It sounds like TED was a great meetup, as it usually is. I’d love to be able to attend one day, hire one of these luxury hotel rooms and invite everyone over for a party. Unfortunately I’m half a world away, so the logistics of attending would be quite hard.

Seth also did a video interview with Loic Le Meur which you can watch here:

Honesty is the best policy?

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It was with interest that I read a post by Seth Godin about his Policies, Biases and Conflicts. To tell you the truth, I wasn’t really concerned about whether he had any commercial bais in his posts. I consider myself intelligent enough to distinguish between an empty recommendation and real praise for a product or service. However it was interesting to watch someone who in my opinion really manages to keep his blog purely about ideas and concept trying to explain this to his readers. I’m not sure what prompted the action but he obviously felt the need to spell it out for his readers. I hope it doesn’t catch on really. Bloggers *are* open to public scrutiny, but at the same time, their blog is their domain and I think it’s cheeky to expect someone to explain their reasons behind their every action.

Join the tribe

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Seth Godin is working to promote his new book called Tribes: We Need You to Lead Us which is bound to be just as insightful as his previous books. Today I spotted a post on his blog where he’s inviting people who preorder the book to join an exclusive group to share ideas and thoughts and get to know each other. You got it: a tribe!

That’s a pretty great way to drum up interest in your new book, and at the same time demonstrate the principle that I’m pretty sure the book will go into. He goes into this in a bit more detail in his invitation post where he stresses that one of the attributes of tribes are the fact that they are NOT open communities that anyone can join. This exclusivity is what gives the tribe value and what entices other people to join.

Well, I’ve been meaning to buy one of Seth’s books for some time now but held off because I needed to study for my MBA. But now that’s over, so I’ll be going ahead with this one. Really looking forward to it!