9 thoughts from Brite ’10
Some great thoughts in David Rogers’ post titled 9 Themes from the BRITE ’10 Conference. I’ll leave you to read the entire post, but I just wanted to highlight the ideas that come from each of the themes he mentioned, just as thoughts to stimulate your brain. Stop thinking of customers as individuals. Start thinking of them as networks. No customer is statistically insignificant. Be the influencer. Lower the barriers to entry for customers, and raise your level of expectations….