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Choosing a face for your business

Choosing a face for your business

Kerry Katona via last.fm Every business usually looks for some celebrity to represent them. It links them to their audience and puts a human face on an otherwise anonymous organisation. However, sometimes it just doesn’t work out. Take tonight, Iceland have just dropped Kerry Katona from their advertising campaigns. It’s related to allegations that she’s involved with drugs, an image that no reputable business would want to associate with. It’s always important to try and match a celebrity with the…

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