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Tag: Insurance

Insurance and Risk

Insurance and Risk

It’s interesting to note how many academic subjects end up being used in practical applications without most people being aware of what they’re actually doing. For example, you can look at subjects like mechanical engineering for example; where people who drive cars have no idea what’s going on beneath the bonnet. Another similar subject, is finance, particularly in the world of insurance. Insurance is really all about managing some sort of risk. The formal disciple, called risk management, has evolved…

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Personalised Marketing Material

Personalised Marketing Material

I came home today to find an some interesting advertising material from one of the leading car insurers in the UK. What caught my attention (which was probably as was intended) was the fact that ther advertising material had some interesting personal information used all over it. For example, a photo of a car in the marketing brochure had the same number plate as my car. The road sign next to what was supposed to be the street where I…

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