The truth about social media
There’s been a lot written about social media and its impact on organisations today, but it’s easy to be caught up in the hype and dedicate a disproportional amount of effort into tapping into the medium. This may make sense of some businesses, but not all. For example, if you’re company selling a specialised form of rv warranty, then you may think that social media may be a good way to get in touch with your niche, but once you…