Cover of Tribes: We Need You to Lead Us I’ve almost got to the end of Seth Godin‘s “Tribes“. I had tried buying this on Amazon some time back, but my order had got cancelled. So it was quite lucky that I came across an audio book version that Seth is giving away for free. I downloaded the player a couple of weeks ago and had it on my phone, but I’ve been away on holiday and had the opportunity…
Image via Wikipedia It’s been said time and again that communication is the root of a successful relationship and that certainly applies for the business world too. It’s imperative to maintain contact with your clients, colleagues and even prospectives. It’s cheap to do nowadays, especially with technologies like VOIP and Skype; but it’s also important to keep in touch in multiple ways. For example, sending cards at Christmas is a great way to remind your clients about your services. Again,…
Image via Wikipedia I found an interesting message in my HSBC Malta online banking mail box this morning. Here’s what it said: We are pleased to advise that until further notice, all Term Deposits opened in EURO through Internet Banking will automatically benefit from a special bonus of 0.05% p.a. loading above prevailing interest rates. Their current interest rate on a Term Deposit is 2.00% p.a. which means that if I do this online I’ll get a 2.05% interest rate….
It’s was with great relief that the tax authorities in the Isle of Man found out last night that they weren’t on the OECD tax haven list. There’s been work over the last couple of years to make sure we don’t get blacklisted and the announcement was the culmination of all their efforts. These are the countries that were given the all clear: Argentina Australia Barbados Canada China Cyprus Czech Republic Denmark Finland France Germany Greece Guernsey Hungary Iceland Ireland…
It’s hard to underestimate how hard the correct targeting can be. Some products are intended for the mass market, so targeting isn’t such an issue, but the small the niche you operate in, the more important targeting can be. For example, if you sell trade show exhibits, then it’s useless advertising them on TV, and your market is quite small; and you can get a better response if you can attract the attention of your prospective customers, maybe by advertising…
An interesting article caught my eye this morning about how Twitter is running the danger of turning into MySpace. The interesting thing about the article was how it outlined how the service was evolving in ways that it’s founders never imagined. There’s a 3rd party market in services evolving, celebrities are jumping on board; and more and more people are using the service for new and fascinating services. Now, here’s one big difference from traditional companies. Companies have always needed…