Why do ideas spread?
Excellent post on Seth Godin’s blog talking about why ideas spread. Just a few things he throws out (these are my favourite top 5): I spread your idea because it makes me feel generous. …because there’s a financial benefit directly to me (Amazon affiliates, mlm). …because it’s funny and laughing alone is no fun. …because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building. …because…