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Category: retail

Go for the impulse

Go for the impulse

Have you realised how many outlets put so many tempting right next to their check out? Well, the whole purpose besides point of purchase displays is that they work on your base desires. It’s called impulse buying; the urge to buy something you hadn’t originally planned to purchase and a lot of retailers make use of this to boost their sales. So, whether it’s chocolates, booze or cigarettes down at your convenience store, or pretty knick knacks at the haberdashery,…

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The ease of buying online

The ease of buying online

Technology has come forward leaps and bounds in the last few years and as more retailers make the leap to the online world, there’s more and more choice online. The reason behind the thought is that my wife recently bought a vacuum cleaner online. She didn’t give more than a cursory glance the the local retailers and popped straight online. Price was one reason, but the main driver was the sheer choice of vacuums that she could choose online. She…

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