There’s a lot that has been written on the web about the benefits of using Social Media to engage more closely with customers. There are many benefits to doing this, but it also presents a number of challenges in how to direct the conversation and how to avoid negative perceptions like lack of control or message dilution. It’s interesting to start seeing people address these issues to and here are a couple of articles that might help in this regard….
This is a Sponsored Post written by me on behalf of eSmart Tax. All opinions are 100% mine. Here’s an interesting promotion that’s being run by an American Tax filing company called E-smart tax. They have a product that lets people file their tax returns online walking you through all the steps that are needed, collecting your information and preparing all the forms you need to submit. They have a number of different offerings ranging from Basic service which is…
Image via Wikipedia It’s with great pleasure that I can announce that we’ve managed to resolve both our claims for compensation with RyanAir and FlyBe. It does show that most companies do have procedures for dealing with the problems that arise from time to time. I do intend to follow up all this with a thank you letter. I think it always makes good sense to give feedback on this sort of event, because this does encourage this sort of…
Image via Wikipedia Interesting post on the New York Times by Dick Brass who used to be a Vice President at Microsoft. He talks about what he believes is one of the downfalls of the company; that it stifles innovation when instead it should be nurturing it. He describes a number of cases where great ideas were sacrificed for personal ambitions; a symptom of an organisation that is politically motivated. This sort of organisational behaviour can be detrimental in the…
Image via Wikipedia Do you use a Smartphone, maybe an iPhone, a Blackberry or an Android phone? If so, you’re the target market for one of the many applications that can use GPS to determine where you are and share the information with your friends. The problem with these applications however, seems to be that they have limited lasting appeal which could be a problem when one looks at their market penetration. So, if you’re thinking about investing in one…