There’s been a lot written about social media and its impact on organisations today, but it’s easy to be caught up in the hype and dedicate a disproportional amount of effort into tapping into the medium. This may make sense of some businesses, but not all. For example, if you’re company selling a specialised form of rv warranty, then you may think that social media may be a good way to get in touch with your niche, but once you…
A news article caught my attention today about the potential of industrial action by the employees of a company who handles gate operations. The strike would potentially affect thousands of people passing through that airport causing delays, cancellations and even missed holidays and trips. We’re not talking cargo here, immaterial things like pet supplies or car parts, but carrying paying passengers for the airlines. From one side, I can understand employees wanting to fight for what they believe is fair…
If you’re reading this blog, I can only assume that you’re interested in blogging, and possibly other forms of user-generated content and social media. If so, and if you’re based in the Isle of Man, you might be interested in coming out to network with the Social Media Club who meets on the Third Thursday of every month. Here are the details: Next week is the third Thursday of August and that means that the Isle of Man Social Media…
Kerry Katona via last.fm Every business usually looks for some celebrity to represent them. It links them to their audience and puts a human face on an otherwise anonymous organisation. However, sometimes it just doesn’t work out. Take tonight, Iceland have just dropped Kerry Katona from their advertising campaigns. It’s related to allegations that she’s involved with drugs, an image that no reputable business would want to associate with. It’s always important to try and match a celebrity with the…
A great post on Seth Godin’s blog reminds us of the importance of Strategic Thinking when looking at your plans. Seth comments about how easy it is to get lost in focusing on tactical moves, while moving away from (or not having articulated) their strategic intentions. It’s the old adage of missing the wood for the trees, tactical decision are more tangible than strategic intentions and thus more seductive. It’s also easier to measure tactical actions, thus giving the impression…
Image via Wikipedia Wherever I go, I always try to think what I could do to improve a business. I’ve been doing it for years and now that it comes naturally to me, I even do it while I’m on holiday. So, as I’m holidaying in DisneyLand Paris at the moment, I couldn’t but think up something I would do to improve the place. And here it is. What is Disney’s most powerful advertising medium? TV? Print Ads? Movies? All…