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Author: Owen

Tips for Managing Change

Tips for Managing Change

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I came across some good pointers in a magazine which I thought I’d echo here for posterity. They’re good points to remember and provide a good framework for things you need to keep in mind. Change must be actively and proactively managed, as unforeseen effects can be costly and risky Detailed impact analysis must be carried out, to see what the ramifications will be throughout the company and among all stakeholders Behavioural and cultural changes will have the most impact…

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Play that niche

Play that niche

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One advantage that the Internet brings to Business is the ability to focus exclusively on a particular niche. The reason behind this thinking is that the Internet allows you to scale your clientèle to a global level so reducing the focus of your business to a small segment still remains commercially viable. So, for example, an online jeweler can target customers who are interested in titanium or tungsten rings, omitting the standard gold or diamond segments. Or you may seek…

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Personalised Marketing Material

Personalised Marketing Material

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I came home today to find an some interesting advertising material from one of the leading car insurers in the UK. What caught my attention (which was probably as was intended) was the fact that ther advertising material had some interesting personal information used all over it. For example, a photo of a car in the marketing brochure had the same number plate as my car. The road sign next to what was supposed to be the street where I…

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Woolworths on it’s final legs

Woolworths on it’s final legs

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Woolworths has announced that it’s starting it’s closing down sale in a bid by tthe administrators to try and raise as many funds as possible for creditors as possible. One year shy of it’s centenary there doesn’t seem to be much hope for a retailer who’s name has become synonmous with the British high street. It’s a great shame, but a lesson for all that without continual reinvestment in a brand, failure is the only option. I blame the demise…

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Harbours of Resentment

Harbours of Resentment

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I came across a really interesting article in FT talking about offshore jurisdictions and the pressure they are under because of the worsoning economic climate. I must say it is of personal interest as I’m based in the Isle of Man, but it’s also interesting to see how major economies around the world have started trying to look at their finances and trying to plug leaks. The article calls the UK’s threats towards the Isle of Man as .. a…

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The best thing for your online business could be a bad economy

The best thing for your online business could be a bad economy

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I came across a great post today by Danny Demichele, an Internet Marketing Consultant, who puts together a good argument how troubled times could actually have a positive impact on an online business. Here are 10 factors that you need to look out for: Gas – The cost of travel mean more people shop online Price Comparisons – The Internet makes comparison easier leading to more online purchases Advertising Efficiency – As marketing budgets get squeezed more money is pumped…

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