Dealing with Survivor Guilt

Dealing with Survivor Guilt

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I came across a great article today that talks about how to stop Survivor Guilt from affecting your business. Survivor Guilt is defined at the psychological impact that your employees are subject to in view of layouts happening to friends and co-workers around them. The current economic climate means that companies are downsizing in order to cope with it’s effects, and everyone is being impacted by the measures organisations are taking to keep themselves viable. The problem with survivor guilt…

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Dell digs Twitter

Dell digs Twitter

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It’s interesting to watch Dell start to adopt Twitter as a promotion channel. It recently launched a campaign whereby people who were following them on Twitter were given an exclusive voucher offering them 30% off a laptop, with the promise of offering new vouchers every week. This was a follow on from a campaign that made them $1 million before Christmas. Granted, $1 million may not be a huge impact on Dell’s revenues but it’s a huge number by any…

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Abusing your customers

Abusing your customers

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Image via Wikipedia I noticed last night that HSBC in Malta has decided to start levying a charge for it’s customers to use their Internet banking facility.I normally have no problem for paying for a service, but this just feels totally wrong. Let’s examine how Internet banking came about. It was born of a necessity to drive down costs for banks by reducing the number of interactions that required a staff member to process them. Staff costs are the largest…

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Recession: It’s official

Recession: It’s official

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So, the official word is out, the UK is in recession for the first time since 1991. The technical definition of recession is when the economy shrinks for 2 successive quarters, and that’s just what happened. Last quarter the economy deflated by 0.6% and in the last 3 months, the economy slowed by another 1.5%. Considering that happened over Christmas, which is supposed to be one of the busiest shopping periods of the year. Granted, the rest of the economy…

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Advice to IT leaders

Advice to IT leaders

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I was reading an article in Computer Weekly by Robina Chatham where she talks about the rise .. and fall (!) of IT representation on company boards. It talks about some research she has done into the subject and also includes a set of key messages which I wanted to share with my readers. Here’s what she recommends: Sort out your service and project delivery. Recruit first-rate people beneath you who are team players; then delegate and let go Nurture…

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Marketing on a budget

Marketing on a budget

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Interesting post about how simple measures to keep your customers engaged can work wonders for your business. Here are some options to keep in mind: Actively promote recommendations Promote your business through networking Build ‘host relationships’ Create a newsletter These are all relatively cheap options that can help you give your business a boost in the time it needs it. Remember, you don’t need anything sophisticated like live video streaming solutions to get people interested in what you do. All…

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