Honesty is the best policy?

Honesty is the best policy?

It was with interest that I read a post by Seth Godin about his Policies, Biases and Conflicts. To tell you the truth, I wasn’t really concerned about whether he had any commercial bais in his posts. I consider myself intelligent enough to distinguish between an empty recommendation and real praise for a product or service. However it was interesting to watch someone who in my opinion really manages to keep his blog purely about ideas and concept trying to…

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Graduation in November

Graduation in November

I finally received the news that I’ve sucessfully completed all the requirements for my MBA. It’s been a great ride and I thank all the professors at Heriot-Watt for everything I’ve learnt. In retrospect I could have done better in some subjects, but considering I held a full-time job, kept busy in my free time, and had a son in the meantime, I’m pretty please with what I’m achieved. I also now have justification for owning and running this blog…

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Preparing a business plan

Preparing a business plan

I came across some interesting information for anyone wanting to create a business plan. Whether it’s to take to your bank or just to firm up your ideas, it’s a step-by-step guide that can help you build up a meaningful plan. Here’s the information from BusinessLink: A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success…

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Thank you Subway

Thank you Subway

I popped out to get my lunch from Subway today and saw an amazing example of an organisation going out of their way to bend to their customer’s whim. Here’s what happened: The girl in front of me asked for a “Veggie Patty” Sub. The person behind the counter inquired if she was vegetarian and when the girl confirmed she was, he help up his hands and asked her if should would like him to change his gloves. When she…

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Seth does Google

Seth does Google

Readers of this blog will know I’m a great fan of Seth Godin, a marketing guru who has published numerous books and is also a world renowned speaker. I managed to find a video of a talk he gave at Google last year. It’s full of great ideas and excellent advice, so here it is for your viewing enjoyment: Great huh?

Join the tribe

Join the tribe

Seth Godin is working to promote his new book called Tribes: We Need You to Lead Us which is bound to be just as insightful as his previous books. Today I spotted a post on his blog where he’s inviting people who preorder the book to join an exclusive group to share ideas and thoughts and get to know each other. You got it: a tribe! That’s a pretty great way to drum up interest in your new book, and…

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