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Marketing can get tricky ..

Marketing can get tricky ..

Some jobs are easier than others, even if they are pretty similar. Take for example working on the sales team of a company that has a monopoly in a certain product. Marketing in this case is rather easy as it involves maintaining the image of the company and persuading people that the company is really serving them the best they can. On the other hand there are the really tricky marketing roles. For example, take Pepsi, basking forever in Coca-cola’s…

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