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Tag: customer engagement

Keep in touch with your customers

Keep in touch with your customers

Image via Wikipedia Customers are the life-blood of a business. Without customers, a business has no purpose, no income and no reason. And this is why organisations always try to understand their client base, figure out what drives them and how they can cater for their needs. I came across a great example of this when visiting a website of a company called Chocolate and Love. They’re in the chocolate business; making and selling chocolates for a wide customer base….

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Removing the service element

Removing the service element

Image via Wikipedia I’ve had a flight cancellation with RyanAir recently and it got me thinking about how much low-cost companies actually save by removing the service element from their offering. Traditionally, companies have always sought to minimise costs and increase efficiency; whether it’s by reducing product complexity or using call center outsourcing, but doing so by removing the service element was a pretty bold move. The fascinating thing is that the net result has been the usurping of the…

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Giving customers the time of day

Giving customers the time of day

Last Friday, Andy and I took some time out of out day to visit a customer who had emailed us with a problem he had using the Isle of Man Government’s Online Services. Now don’t get me wrong; I’m not part of a crack team that flies around the Island solving people’s problems, we have a helpdesk for that 😉 But it was a concerned user, who had some valuable feedback and we wanted to engage at a level that…

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