Onstar: Leveraging new technologies for market penetration
Here’s an interesting blend of technologies. OnStar, the GM in-vehicle technology for car-person integration is supporting integration to Twitter, allowing car drivers to Tweet from the comfort of their cars using voice recognition. I personally have a Garmin GPS unit in my car, but it doesn’t even do voice recognition. It’s a great geeky use of technology, but to me it also represents a car manufacturer using technology to try and differentiate it’s offering from that of it’s competitors. This…