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Tag: Point of sale

Keep in touch with your customers

Keep in touch with your customers

Image via Wikipedia Customers are the life-blood of a business. Without customers, a business has no purpose, no income and no reason. And this is why organisations always try to understand their client base, figure out what drives them and how they can cater for their needs. I came across a great example of this when visiting a website of a company called Chocolate and Love. They’re in the chocolate business; making and selling chocolates for a wide customer base….

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Go for the impulse

Go for the impulse

Have you realised how many outlets put so many tempting right next to their check out? Well, the whole purpose besides point of purchase displays is that they work on your base desires. It’s called impulse buying; the urge to buy something you hadn’t originally planned to purchase and a lot of retailers make use of this to boost their sales. So, whether it’s chocolates, booze or cigarettes down at your convenience store, or pretty knick knacks at the haberdashery,…

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