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CityMove – Bringing together a set of Web 2.0 technologies

CityMove – Bringing together a set of Web 2.0 technologies

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photo credit: Zoom Zoom I came across an interesting website called CityMove, a website designed to bring together people looking to make a move to or from New York with New York Movers that can help them move their possessions around the country. I found it particularly interesting because it brings together a number of different concepts that just wouldn’t work in an offline world. There’s more on how the process works on my other blog, but here’s what struck…

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The Secrets of Marketing in a Web 2.0 World

The Secrets of Marketing in a Web 2.0 World

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Excellent article on WSJ about marketing in a Web 2.0 World. It’s a distillation of conversations the researchers had with a number of key people involved in leveraging the new social tools available on the Web. Here’s what they recommend: Don’t just talk at consumers – Work with them through the marketing process – The new paradigm is all about engagement. The audience isn’t passive any more, involve them in your process, from idea generation all the way to product feedback. Give…

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