Interesting article in The Reg talking about how Electronic Arts (EA) decided to run a promotion giving away free fuel. The result: gridlock. From the article:

Another great moment in the annals of computer game PR stunts today – Electronic Arts caused gridlock this morning by offering £40 of free petrol to punters in Finsbury Park, north London.

In retrospect, it probably was to be expected, but do you think it really achieved their aims? Sure people are talking about the stunt and the company, but I have no idea what product they are promoting. I hope, at least, that it was a racing game or something related to petrol.

Still, amazing what can happen when you offer people something for free.