This recession has dealt a fatal blow to a number of different companies all around the globe. But it’s interesting to see that some sectors are effected more than others. For example, companies that use lots of gearing are particularly exposed to this climate, as money is in short supply. Companies producing real goods are less exposed, but again; it depends on what they are selling. Companies operating in niche markets, like low cost items like bags, or high value items, like oximeters operate in a market that is still exhibiting demand. Mid range items tend to be a bit more exposed; they don’t have the appeal to retain their value and when consumers are looking to save, they switch to lower cost items.

How is YOUR company doing in this recession?