Interesting post on Bloomberg about how the industry is intrigued by Twitter’s new ad serving strategy. The aspect that has people interested is the concept of “resonance”, i.e. using a metric based on how other people react to the advertisement. The interesting side of this is that popular adverts will get broadcast more, while as soon as people start losing interest in something, the ad will get dropped. The same concept would apply regardless of if you’re selling something as valuable as real estate; or something as spammy as diet pills; if the market reacts favourably to it, then the message will be reinforced by the network.
It’s an interesting concept and certainly adds something new to the game. The next few months will be quite interesting to watch.