Browsed by
Author: Owen

Social Media helps you drill down

Social Media helps you drill down

Comments 10 comments

I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…

Read More Read More

It’s all a matter of context

It’s all a matter of context

Comments 5 comments

Have you noticed how things can be more successful if they are consistent with their surroundings? It could be the simple things that make this succeed, but sometimes people don’t tend to look at the complete picture when they have an idea in their mind. For example, beer sales are going to be higher at a ball game, than they are at the ballet. Or selling vaginal dryness cream is more effective if a woman is doing it rather than…

Read More Read More

5 top business blogs

5 top business blogs

Comments 2 comments

I’ve been asked where to subscribe to some great business blogs, so I thought I’d make a Top 5 list of my own. Here’s some interesting reading: Freakonomics: You’ve read the book, now subscribe to the blog. Educational and entertaining. If you enjoyed the book, you’ll find the blog quite interesting too, as it takes the same tone with a number of different subjects, while managing to keep it quite personal too. The Beehive: A great blog by Steve Bee,…

Read More Read More

Seth Godin on Tribes

Seth Godin on Tribes

Comments 0 Comment

Wired recently had the opportunity to interview Seth Godin about Tribes at TED a couple of days ago. It’s an interesting chat where Seth talks about what a tribe is and what holds it together. Interestingly he explains how ego is irrelevant and the role of charisma and timing in tribe formation. It sounds like TED was a great meetup, as it usually is. I’d love to be able to attend one day, hire one of these luxury hotel rooms…

Read More Read More

Dealing with Survivor Guilt

Dealing with Survivor Guilt

Comments 2 comments

I came across a great article today that talks about how to stop Survivor Guilt from affecting your business. Survivor Guilt is defined at the psychological impact that your employees are subject to in view of layouts happening to friends and co-workers around them. The current economic climate means that companies are downsizing in order to cope with it’s effects, and everyone is being impacted by the measures organisations are taking to keep themselves viable. The problem with survivor guilt…

Read More Read More

Dell digs Twitter

Dell digs Twitter

Comments 1 comment

It’s interesting to watch Dell start to adopt Twitter as a promotion channel. It recently launched a campaign whereby people who were following them on Twitter were given an exclusive voucher offering them 30% off a laptop, with the promise of offering new vouchers every week. This was a follow on from a campaign that made them $1 million before Christmas. Granted, $1 million may not be a huge impact on Dell’s revenues but it’s a huge number by any…

Read More Read More