Great post on Ted Murphy‘s blog about Change. Here’s a snippet: I think there are 4 phases of change. 1. Recognizing that a change needs to be made. 2. Deciding what the change should be. 3. Making the change. 4. Embracing the new direction. In my opinion phases 2-3 are by far the hardest, but where many people actually fail is phase 4 because of “what if”. What if I made the wrong change? What if I waited longer? What…
It’s quite interesting having a Maltese background and working here in the UK. Not that things are so different here, but my experiences are different from the people around me. That gives me a double benefit. On one side, I’ve seen ideas and executions that are different to what the people around me have experiences. This helps me inject new ideas into what’s going on around me. On the other hand, it provides an opportunity for me to learn from…
I came across an interesting post on Allan Paterson’s blog (he’s the head honcho at the client I’m working for). It’s a government-related post with guidelines about how civil servants should approach social networking. Here are the points: Be credible Be accurate, fair, thorough and transparent. Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times. Be responsive When you gain insight, share it where appropriate. Be integrated Wherever possible, align online participation with other…
Great post on Seth Godin’s blog today where he outlines a formula he came up with: The value of a perk is inversely related to the expectation of that perk. It makes sense when you think about it. Your relationship with a third party, whether it’s a supplier, customer or partner, is governed by your expectation of the end result. If you expect “more” and get “less”, you’re bound to be disappointed, even if the extra you were expecting isn’t…
I came across a great post on Andrew Chen’s blog today that lists 25 reasons why customers stop using your product. The list originally came from the gaming community and Andrew has converted it to the online social media markets, but the points he outlines can apply to many other industries. Here are his reasons behing customer churn: First experience “I don’t get what this site is about” “This site is not for people like me” “The colors/design/icons look weird” “I already use…
I was travelling through Luton yesterday and I couldn’t help noticing how both the airport and airlines use FUD (Fear, Uncertainty and Doubt) to help them reduce costs and streamline their operations. Here are some examples I noticed: Regular announcements that if you try to pass security with more than 1 item of hand luggage, you may be sent back to checkin RyanAir claiming that if you go to the gate with more than your allotted allowance/over your weight limit/oversize…