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Author: Owen

Preparing a business plan

Preparing a business plan

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I came across some interesting information for anyone wanting to create a business plan. Whether it’s to take to your bank or just to firm up your ideas, it’s a step-by-step guide that can help you build up a meaningful plan. Here’s the information from BusinessLink: A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success…

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Thank you Subway

Thank you Subway

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I popped out to get my lunch from Subway today and saw an amazing example of an organisation going out of their way to bend to their customer’s whim. Here’s what happened: The girl in front of me asked for a “Veggie Patty” Sub. The person behind the counter inquired if she was vegetarian and when the girl confirmed she was, he help up his hands and asked her if should would like him to change his gloves. When she…

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Seth does Google

Seth does Google

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Readers of this blog will know I’m a great fan of Seth Godin, a marketing guru who has published numerous books and is also a world renowned speaker. I managed to find a video of a talk he gave at Google last year. It’s full of great ideas and excellent advice, so here it is for your viewing enjoyment: Great huh?

Join the tribe

Join the tribe

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Seth Godin is working to promote his new book called Tribes: We Need You to Lead Us which is bound to be just as insightful as his previous books. Today I spotted a post on his blog where he’s inviting people who preorder the book to join an exclusive group to share ideas and thoughts and get to know each other. You got it: a tribe! That’s a pretty great way to drum up interest in your new book, and…

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Missing Expectations

Missing Expectations

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What do you think is a best way to disappoint a customer? I’m sure you can come up with a big list, but right there at the top is promising something and not delivering. I arrived at the airport this morning nice and early because I knew they had free Wifi here, fired up my laptop … and no Wifi. It wasn’t all bad though, because when I tried 30 mins later the network was there, so it could well…

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What IT departments need to do

What IT departments need to do

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“Enterprises must learn how to be less dependent on the shrinking number of folks who are well versed in the applications running the business like COBOL, PowerBuilder, and Oracle Forms,” … “Most CIOs won’t admit it, but not only do many of them not know how these applications work, they don’t know if these applications work. All they know is they’ve got 30 million lines of COBOL code and no COBOL programmers, institutional knowledge, or documentation. They need to go…

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