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Category: marketing

WiManx: Intelligent Marketing

WiManx: Intelligent Marketing

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What’s the best way to get people to talk about your services and products? Provide something that creates a buzz about the service you provide. I’m not talking about a company trying to sell blackhead remover by tapping into the celebrity market; but rather using something new and innovative that makes people talk about you. I was lucky enough to see something like this happen quite recently here in the Isle of Man. My current Internet Service Provider, WiManx put together…

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Targeting the right audience

Targeting the right audience

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It’s hard to underestimate how hard the correct targeting can be. Some products are intended for the mass market, so targeting isn’t such an issue, but the small the niche you operate in, the more important targeting can be. For example, if you sell trade show exhibits, then it’s useless advertising them on TV, and your market is quite small; and you can get a better response if you can attract the attention of your prospective customers, maybe by advertising…

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Creating a Social Media Plan

Creating a Social Media Plan

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I came across an interesting post the other day that puts together an action plan of how one should tackle a new social media engagement, specifically around a marketing engagement. Here are the steps it defines: Understand what social media is: First of all you need to learn about social media and the different channels that make it up. Remember that these change over time. Twitter wasn’t important a year ago and who know what will be next year. Understand…

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Your brand on Twitter

Your brand on Twitter

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Is your brand on Twitter yet? If not, you might want to grab is to stop squatters taking it over. Reading through a blog post on squatted brand username on Twitter it’s quite clear that there’s an increase in people taking up brand names without really being out there to represent the brand. Whether they’re being used to hold the brand owner at ransom; or whether they will try and sell products through affiliate links is anyone’s guess. The reality…

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The future shape of the Music Industry: Engaging with your fans

The future shape of the Music Industry: Engaging with your fans

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Josh Freese is a genius. OK, I admit, I didn’t know who Josh Freese was before reading about him on Mashable, but he’s a former drummer of Nine Inch Nails and has played on over 250 albums with some of the most prestigious bands and musicians around. Anyway, his new album is called Since 1972 and here’s the pricing structure courtesy of OC Register: $7 Digital download of Since 1972, including 3 videos $15 CD/DVD double-disc set Digital download $50…

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Social Media helps you drill down

Social Media helps you drill down

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I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…

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