It’s interesting to watch Dell start to adopt Twitter as a promotion channel. It recently launched a campaign whereby people who were following them on Twitter were given an exclusive voucher offering them 30% off a laptop, with the promise of offering new vouchers every week. This was a follow on from a campaign that made them $1 million before Christmas. Granted, $1 million may not be a huge impact on Dell’s revenues but it’s a huge number by any…
Interesting post about how simple measures to keep your customers engaged can work wonders for your business. Here are some options to keep in mind: Actively promote recommendations Promote your business through networking Build ‘host relationships’ Create a newsletter These are all relatively cheap options that can help you give your business a boost in the time it needs it. Remember, you don’t need anything sophisticated like live video streaming solutions to get people interested in what you do. All…
I was looking through a website that sells holidays in Branson and thinking of the great way they package the holidays to be much more than a visit to Branson. For example, they sell their vacations as “Fun and Excitement”, “Comfort and Elegance” and “Music and Magic”; all great themes that put great images in the mind of the reader. There seem to be a number of shows you can go to, and also a number of attractions. If I…
I came home today to find an some interesting advertising material from one of the leading car insurers in the UK. What caught my attention (which was probably as was intended) was the fact that ther advertising material had some interesting personal information used all over it. For example, a photo of a car in the marketing brochure had the same number plate as my car. The road sign next to what was supposed to be the street where I…
I came across a great post today by Danny Demichele, an Internet Marketing Consultant, who puts together a good argument how troubled times could actually have a positive impact on an online business. Here are 10 factors that you need to look out for: Gas – The cost of travel mean more people shop online Price Comparisons – The Internet makes comparison easier leading to more online purchases Advertising Efficiency – As marketing budgets get squeezed more money is pumped…
Some jobs are easier than others, even if they are pretty similar. Take for example working on the sales team of a company that has a monopoly in a certain product. Marketing in this case is rather easy as it involves maintaining the image of the company and persuading people that the company is really serving them the best they can. On the other hand there are the really tricky marketing roles. For example, take Pepsi, basking forever in Coca-cola’s…