9 thoughts from Brite ’10

9 thoughts from Brite ’10

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Some great thoughts in David Rogers’ post titled 9 Themes from the BRITE ’10 Conference. I’ll leave you to read the entire post, but I just wanted to highlight the ideas that come from each of the themes he mentioned, just as thoughts to stimulate your brain. Stop thinking of customers as individuals. Start thinking of them as networks. No customer is statistically insignificant. Be the influencer. Lower the barriers to entry for customers, and raise your level of expectations….

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NSA chief endores the iPad

NSA chief endores the iPad

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You know, there are many things that can help market your product, but when the chief of the NSA calles it “wonderful” you know you’re on the right track. This is exactly what happened to Apple when Lieutenant General Keith Alexander, will will be leading the U.S. Cyber Command, went on record speaking highly about the iPad. When a company launches a new product they take a massive risk, and to get a high profile recommendation like that can be…

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Social Media, the next wave of business

Social Media, the next wave of business

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Here’s an interesting set of videos I came across that talk about a variety of subjects related to Social Media and their impact and effect on business today. It’s been interesting to watch this subject develop, from the early days of blogging all the way through to today. Blogging opened up self-publishing to the masses and coupled with a cheap camcorder one could even start to produce videos. Business has had to come to terms with User Generated Content, the…

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CityMove – Bringing together a set of Web 2.0 technologies

CityMove – Bringing together a set of Web 2.0 technologies

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photo credit: Zoom Zoom I came across an interesting website called CityMove, a website designed to bring together people looking to make a move to or from New York with New York Movers that can help them move their possessions around the country. I found it particularly interesting because it brings together a number of different concepts that just wouldn’t work in an offline world. There’s more on how the process works on my other blog, but here’s what struck…

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Because we don’t all “do” IT

Because we don’t all “do” IT

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An interesting experience happened to me the other day. I was sitting in a talk organised by a local organisation, using my laptop to live tweet what the speaker was talking about. Some of my followers on Twitter could be interested in the subject matter, and I’m very much into sharing what I learn. Anyway, at the end of the talk, the person sitting to my immediate right too my aside and proceeded to complain in no uncertain terms about…

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Is it time to quit Twitter?

Is it time to quit Twitter?

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I was reading an interesting post entitled “When to Quit Twitter“, which zooms into the fact that traffic on Twitter is generated from 10% of the user base, implying that 90% had abandoned it. It talks about Twitter’s main problem, that people sign up without a clear idea of what to expect and how to measure what value it’s adding to their life. The article outlines a couple of points that can help you decide Twitter, or any other social…

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