Exciting stuff: "Foursquare launches new App Gallery, following in Twitter’s footsteps as a platform at jjprojects" ( ) # Sharing: "Dual-purpose Japanese bra also grows rice | Crave – CNET" ( ) – This is the world we created? # Sharing: "Why Private Clouds Are a Catch-22 for Buyers" ( ) # "Adobe targets Apple in ad campaign launched today, publishes open letter from founders — Engadget" ( ) # Cool: "Cellbots get Nexus One upgrade, ad-hoc motion control (video)…
"Papa John's, Mountain Dew use social media to advertise – USATODAY.com" ( ) # heading down to BCS talk on Government IT # Tony Collins talking about Technology and Democracy – questions and challenges at #bcs #iom # Tony Collins at BCS talk in the Isle of Man http://twitpic.com/1n7mzf # Success in projects depends on how you manage the unpredictable – #bcs #iom # @Danger__Scouse Yup .. we have a Subway here 😉 in reply to Danger__Scouse # Interesting quote:…
Excellent insight for marketers: Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
Image via Wikipedia Customers are the life-blood of a business. Without customers, a business has no purpose, no income and no reason. And this is why organisations always try to understand their client base, figure out what drives them and how they can cater for their needs. I came across a great example of this when visiting a website of a company called Chocolate and Love. They’re in the chocolate business; making and selling chocolates for a wide customer base….
Image via Wikipedia Some interesting facts and figures surrounding the current ash cloud crisis in Europe and the cost it is causing to business. Here are some numbers: British Airways: £15m to £20m a day in lost business TUI Travel: £5m to £6m a day IATA: Industry costs of up to £165m a day Some of the numbers mentioned are staggering, but it does give an indication of what a devastating effect natural causes can have on a business. You…
Image via CrunchBase Interesting post on Bloomberg about how the industry is intrigued by Twitter’s new ad serving strategy. The aspect that has people interested is the concept of “resonance”, i.e. using a metric based on how other people react to the advertisement. The interesting side of this is that popular adverts will get broadcast more, while as soon as people start losing interest in something, the ad will get dropped. The same concept would apply regardless of if you’re…