Some jobs are easier than others, even if they are pretty similar. Take for example working on the sales team of a company that has a monopoly in a certain product. Marketing in this case is rather easy as it involves maintaining the image of the company and persuading people that the company is really serving them the best they can. On the other hand there are the really tricky marketing roles. For example, take Pepsi, basking forever in Coca-cola’s…
A lot has been written about how effective a proper marketing campaign can be; however the corollary of that is also very true. A botched advert can turn people away, negatively damage your brand and have long term repercussions on the life-cycle of your product. You tend to see companies taking evasive action from this sort of negative marketing when a celebrity has been disgraced and Marketing Advertising companies start pulling out their contracts. For example, Kate Moss lost an…
We’re off to Edinburgh next week as my graduation date has finally arrived. I’ve been looking through the Heriot Watt website to get more information about the event and now have all the flights, accommodation and gown booked for the big day. My parents are coming too, so really looking forward to it. We’re spending an extra couple of days in Edinburgh to catch the sites and have a look around. None of us has really spent any tourist time…
An interesting question that came to mind today was whether it’s easier to market a product or a service. I was thinking that product benefits may be easier to articulate; but a service may be something that is easier to persuade a customer that they need. For example .. it isn’t too hard to persuade someone that they need life insurance and persuade them to get some life insurance quotes. At the same time, if someone needs to buy baby…
If you live in the UK you might have heard of Faster Payments, an initiative the banks are putting in place to speed up inter-bank transfers. Previously bank transfers used to take 3-4 days and using Faster Payments a transfer can be done in a couple of hours. Not all banks are taking part in this yet, so a useful resource to know about is one where you can check if a bank is participating in the scheme. Just type…
Interesting post on Link4Business talking about “How to succeed in business”. Here are some points that the author makes: It appears that great entrepreneurs have 5 key qualities that help them succeed in situations that others may fail… A desire to succeed – not having an employee 9 to 5 mentality. They want to go that extra mile to succeed and will do whatever it takes. A positive Mental Attitude – both towards themselves and their business. They see opportunities…