Excellent post on Seth Godin’s blog talking about why ideas spread. Just a few things he throws out (these are my favourite top 5): I spread your idea because it makes me feel generous. …because there’s a financial benefit directly to me (Amazon affiliates, mlm). …because it’s funny and laughing alone is no fun. …because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building. …because…
Great post on Seth Godin‘s blog entitled “Firsts and Never” talks about firsts and great and exciting, never being harder to accept and how revolutions change everything. There are a couple of great thoughts in there, particularly how the Internet is changing the way we transact with companies, the way we talk to each other and the way we perceive value. It doesn’t matter whether you’re in the business of selling ballet shoes or the cheapest car insurance on the…
Image via Wikipedia A great post on Seth Godin’s blog lists a number of random ideas worth reading. Here are my top 5: Waiting for inspiration is another way of saying that you’re stalling. You don’t wait for inspiration, you command it to appear. The hard part is finishing, so enjoy the starting part. Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore. Seek out apostles, not partners….
Image via Wikipedia Interesting post on Seth Godin‘s blog entitled Apparent Risk and Actual Risk which talks about how people can perceive situations as being more risky than they actually are, and sometimes end up choosing to go down more risky paths just because of this perception. So, what drives this perception. I put it down to two different factors. First of all, it’s easy to overlook certain factors when performing your personal “risk evaluation”. Assumptions and ignorance are the…
A great post on Seth Godin’s blog reminds us of the importance of Strategic Thinking when looking at your plans. Seth comments about how easy it is to get lost in focusing on tactical moves, while moving away from (or not having articulated) their strategic intentions. It’s the old adage of missing the wood for the trees, tactical decision are more tangible than strategic intentions and thus more seductive. It’s also easier to measure tactical actions, thus giving the impression…
Image via Wikipedia Wherever I go, I always try to think what I could do to improve a business. I’ve been doing it for years and now that it comes naturally to me, I even do it while I’m on holiday. So, as I’m holidaying in DisneyLand Paris at the moment, I couldn’t but think up something I would do to improve the place. And here it is. What is Disney’s most powerful advertising medium? TV? Print Ads? Movies? All…