As was widely anticipated, it seems like the UK Interest Rates have remained fixed at 0.5%, the historic low they had dropped to in March this year. This is good news for people on tracker mortgages as it means their mortgages are still costing them very little. However, there’s a concern for home owners that new mortgages at those rates are impossible to find and people are getting locked into higher rate mortgages. Does this translate into more profit for…
I came across a really amusing marketing piece by the Weetabix Food Company where an advert on TV shows them using a minimising gun to make their mini Weetabix and the operator accidentally gets minimised. The advert encourages you to help Find Nigel by visiting a purpose built website. The website guides you through a few inane games, but always reinforcing the chocolately goodness that the new Weetabix Mini have. I thought it was a really good and cohesive marketing…
I was thinking about my previous post, which was about our recent visit to Butlins and was thinking about the pointers that I picked up from the trip. I think the major take away was the success of Marketing as an encompassing function. You see, many organisations see marketing as a means to an end, a way to get clients through the door, a way to attract their attention. The great thing about our experience seemed to be the fact…
Image by Gordon McKinlay via Flickr We spent a weekend at Butlins in Skegness recently and it was interesting to see some of the things their marketing team and strategy have put in place. Here are some great things I saw: Focusing on the target market: First of all, who are the target market at Butlins? Well, they have a number of segments they attract, but each of these was catered for individually. If you’re a kid, there’s a whole…
Have you considered using Twitter for your business? If it’s something you’re thinking about, you should check out Chris Brogan‘s post entitled 50 Ideas on Using Twitter for Business. It’s a distillation of his thoughts and ideas and provides a summary on what to expect and anticipate if you decide to go down this route. Here are some of the more poignant ideas: Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows…
How do you communicate with your clients? Your suppliers? Your stakeholders? If you take a look at your organisation, you’ll see a very different picture to the one you would have seen 10 years ago, heck, even a couple of years ago. The world around us is changing and the way we view and consume information changes even more rapidly than ever. I came across a really good post that talks just about this information consumption pattern with respect to…