Exciting stuff: "Foursquare launches new App Gallery, following in Twitter’s footsteps as a platform at jjprojects" ( ) # Sharing: "Dual-purpose Japanese bra also grows rice | Crave – CNET" ( ) – This is the world we created? # Sharing: "Why Private Clouds Are a Catch-22 for Buyers" ( ) # "Adobe targets Apple in ad campaign launched today, publishes open letter from founders — Engadget" ( ) # Cool: "Cellbots get Nexus One upgrade, ad-hoc motion control (video)…
"Papa John's, Mountain Dew use social media to advertise – USATODAY.com" ( ) # heading down to BCS talk on Government IT # Tony Collins talking about Technology and Democracy – questions and challenges at #bcs #iom # Tony Collins at BCS talk in the Isle of Man http://twitpic.com/1n7mzf # Success in projects depends on how you manage the unpredictable – #bcs #iom # @Danger__Scouse Yup .. we have a Subway here 😉 in reply to Danger__Scouse # Interesting quote:…
Image via CrunchBase Interesting post on Bloomberg about how the industry is intrigued by Twitter’s new ad serving strategy. The aspect that has people interested is the concept of “resonance”, i.e. using a metric based on how other people react to the advertisement. The interesting side of this is that popular adverts will get broadcast more, while as soon as people start losing interest in something, the ad will get dropped. The same concept would apply regardless of if you’re…
I was reading an interesting post entitled “When to Quit Twitter“, which zooms into the fact that traffic on Twitter is generated from 10% of the user base, implying that 90% had abandoned it. It talks about Twitter’s main problem, that people sign up without a clear idea of what to expect and how to measure what value it’s adding to their life. The article outlines a couple of points that can help you decide Twitter, or any other social…
Have you considered using Twitter for your business? If it’s something you’re thinking about, you should check out Chris Brogan‘s post entitled 50 Ideas on Using Twitter for Business. It’s a distillation of his thoughts and ideas and provides a summary on what to expect and anticipate if you decide to go down this route. Here are some of the more poignant ideas: Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows…
Is your brand on Twitter yet? If not, you might want to grab is to stop squatters taking it over. Reading through a blog post on squatted brand username on Twitter it’s quite clear that there’s an increase in people taking up brand names without really being out there to represent the brand. Whether they’re being used to hold the brand owner at ransom; or whether they will try and sell products through affiliate links is anyone’s guess. The reality…