Browsed by
Tag: brands

From CocaCola to Campbells

From CocaCola to Campbells

How many brands can you list off the top of your head? Well, I’m sure there will be quite a few in the list of Top 100 Best Global Brands of 2009. The last on the list if Campbells, but you might be interested to know the top 10 which are: CocaCola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney It’s interesting to see just how many technology firms there are in the list. You’re probably not going to…

Read More Read More

Make sure that advert is right!

Make sure that advert is right!

A lot has been written about how effective a proper marketing campaign can be; however the corollary of that is also very true. A botched advert can turn people away, negatively damage your brand and have long term repercussions on the life-cycle of your product. You tend to see companies taking evasive action from this sort of negative marketing when a celebrity has been disgraced and Marketing Advertising companies start pulling out their contracts. For example, Kate Moss lost an…

Read More Read More